We’re in our Addressable Era: where precision, personalization, and performance are no longer aspirations, but expectations. As the lines between traditional, digital, and streaming continue to blur, deterministic identity has become the engine behind addressable advertising’s evolution from a niche tactic to a foundational strategy for modern marketers.
Our fifth annual summit – produced in partnership with the 614 Group's Brand Safety Summit – promises to be our best one yet!Â
Join us for a day where the industry’s most forward-thinking brands, agencies, platforms, and technologists will explore how addressable is redefining the media landscape.
In-Person RSVPs closed on Friday, October 31.
Virtual Registrations will remain open until Wednesday, November 5.
This is an invitation-only event(*) for pre-qualified agency & brand professionals, Go Addressable members and select members of the press / industry trade organization community to attend with our compliments.Â
Interested Programmers, Distributors, Streamers and Vendors may purchase tickets to attend. See Pricing & Registration FAQs for details.
In the new age of addressable, measurement must keep pace with audiences who move fluidly across platforms. This session explores the latest innovations in identity resolution, with a spotlight on deterministic identity as the foundation for precision, accountability, and safety. Experts in data and analytics will unpack how deterministic and probabilistic methods are evolving to support cross-screen attribution and deduplicated reach. The conversation will also examine how privacy-first frameworks are reshaping the future of audience measurement, ensuring that identity solutions remain both effective and ethical.
 Live sports have always been the toast of TV advertising, and in the age of CTV and programmatic, they’re becoming more accessible than ever. This panel explores how advertisers can leverage real-time viewership data, dynamic creative, and household-level targeting to reach fans during the most watched moments in media. From regional sports networks to national broadcast, streaming sports are the new norm; discover how addressability is transforming the live sports experience for brands and viewers alike.
As digital and programmatic buying become the norm, agencies are rethinking how addressable fits into their broader media strategies. This panel explores how buyers are integrating addressable into omnichannel plans, what KPIs matter most today, and why precision targeting is no longer a luxury, but a requirement.
 In today’s fragmented media landscape, understanding identity and crafting precise audience strategies are more critical than ever. Join Amanda Bates, VP of Client Growth Data at Epsilon, and Cullen Deady, SVP at PMX Lift, for an illuminating fireside chat that explores how data-driven innovation is reshaping the way brands connect with consumers. Together, they'll dive into identity in advanced TV, audience creation and activation, and future outlook and innovation. Whether you're a marketer, strategist, or media professional, this conversation will offer actionable insights into harnessing identity to fuel smarter, more impactful audience engagement to drive better business outcomes.
 In a rapidly evolving media landscape, advertisers are demanding more transparency and measurable outcomes from their TV investments. Join Comcast Advertising and Mastercard as they discuss how performance-based measurement takes shape in television advertising. Discover how this collaboration leverages Mastercard’s unique insights to connect TV ad exposure with real-world consumer behavior—unlocking powerful attribution capabilities for local and national advertisers alike.
 Welcome to our addressable era, where identity is redefining how advertisers connect with audiences at scale. Moderated by Julie Clark, SVP and Head of Media & Entertainment at TransUnion, this fireside chat brings together Domenic Venuto, Chief Product & Data Officer at Horizon Media Holdings and Dan Callahan, SVP & Chief Revenue Officer at Spectrum Reach to explore how identity is powering the next wave of addressable television through the lens of streaming platforms, agencies, and data/tech providers. The conversation will unpack how a strong identity foundation drives precision targeting, streamlines workflows, and unlocks new revenue streams—transforming planning, activation, and measurement across the ecosystem. Attendees will gain actionable insights into how identity resolution delivers more relevant, measurable ad experiences and greater ROI for advertisers and content providers alike.
The programmatic video advertising ecosystem suffers from systematic fraud where low-quality, muted Outstream placements are mislabeled as premium, In-stream inventory, violating the IAB's OpenRTB specifications that require sound-on defaults for In-stream ads. This artificial inflation of premium supply depresses market prices and creates fundamental economic dysfunction where vastly different products command similar CPMs. Erez Levin will reveal the scale of this mislabeling, its market consequences, and provide actionable strategies for buyers to audit inventory, demand refunds, and restore pricing integrity.
In this exclusive research reveal – the CIMM x Go Addressable Truthset IP Address Study highlights a potential canary in the coal mine for audience targeting and video measurement: the growing instability of IP addresses as identifiers for viewers. As the foundation for countless targeting and measurement products and platforms, this instability could signal fundamental challenges ahead for the entire video measurement ecosystem. Truthset takes the stage for a candid & thought-provoking presentation of the findings and what we as an industry must do to drive the changes required.
CTV Blind Spots:
Measuring Streaming Video Today In Programmatic Environments -
A Technology View for Media Buyers
As CTV buying and selling mature, blind spots around transparency, data, and measurement remain. This session explores the nuances of programmatic CTV — from hidden reporting challenges and evolving data access to shifting market dynamics across upfront, scatter, and programmatic guaranteed. Panelists will discuss how better transparency, audience insights, and performance connections can unlock greater investment and higher CPMs.
As TV networks expand deeper into CTV and streaming while agencies consolidate their operations, the landscape is transforming rapidly. AI-driven targeting, ad verification, and addressability are fundamentally reshaping how agencies work—and TV networks must evolve their sales organizations to keep pace. In this essential session, Terence Kawaja explores the critical considerations both sides need to address in this era of unprecedented change. TV executives won't want to miss it.
The Go Addressable Summit is an extension of the Go Addressable trade organization founded by TV distribution companies AMC Networks, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, and DISH Media. Our mission is to accelerate efforts to deliver scaled, addressable TV advertising capabilities that make it even easier for advertisers to incorporate addressable TV into their advertising campaigns. 
Our fifth annual leadership summit – Go Addressable 2025: The New Age of Addressable & Deterministic Identity – is produced in partnership with the 614 Group’s Brand Safety Summit and promises to be our most impactful and engaging yet!
This is an invitation-only, hybrid event offering In-Person & Virtual experiences. Please refer to the Registration & Pricing section below.
The Go Addressable Summit is a must-attend for marketers, advertisers, and media professionals looking to explore how addressable and deterministic identity are unlocking outcomes and value for brands while redefining the media landscape.
Pre-qualified Agency & Brand professionals, Go Addressable Members and select members of the Press / Industry Trade organization community can attend either the In-Person or Virtual experience with our compliments.
Whether you're attending in-person or virtually, we offer flexible registration options designed to meet your needs.Â
As an invitation only, private event(*), each audience segment in our database below will receive a custom invitation with a custom registration link.Â
In-Person Tickets are limited, and admission is not guaranteed without a confirmation email &/or ticket. Please be sure to register now to ensure that you are part of the conversation!Â
(*) Only names in our database will receive our invitations & be able to proceed beyond the RSVP button in the invite to our gated email verification page to complete the RSVP form. If you can not enter the gated page, please request an invitation by emailing: events@goaddressable.com.
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For FREE Ticket cancellations: Contact events@goaddressable.com with your name, title, company, nature of your request, order number & copy of your registration confirmation. Be sure to use Subject Line: Order Cancellation & No Longer Attending.Â
For PAID Ticket cancellations: Contact events@goaddressable.com with your name, title, company, nature of your request, order number & copy of your registration confirmation. Be sure to use Subject Line: Order Cancellation & Refund Request.
Go Addressable is a trade organization founded by TV distribution companies AMC Networks, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, and DISH Media to help maximize the scale, impact and value of TV as a marketing platform.Â
In 2025, we’re expanding our membership to more companies that can help our mission to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers. To date, we've welcomed Adobe, Ampersand, Basis Technologies, Epsilon, FOX, Hearst Television, INVIDI Technologies, and iSpot as Supporting Members.
If you are interested in becoming a member, please send an email to info@goaddressable.com and we will arrange for you to speak with one of our Member Development Executives to discuss membership options.Â
I am wondering if I should pay the event registration fee OR become a Member to get complimentary access?Â
Before you register, and if you are interested in membership pricing, please send an email to info@goaddressable.com and we will arrange for you to speak with one of our Member Development Executives to discuss membership options. Should you decide to become a member, we can apply your Paid Ticket fee towards membership.
Go Addressable is a trade organization founded by AMC Networks, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, and DISH Media to help maximize the scale, impact and value of TV as a marketing platform. Our mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and more effective for advertisers to incorporate into their advertising campaigns and for programmers looking to make their inventory addressable. In conjunction with our supporting members (Adobe, Ampersand, Basis Technologies, Epsilon, FOX, Hearst Television, INVIDI Technologies and iSpot), we will achieve this through advocacy and education within the industry; problem-solving around industry challenges; and working to facilitate addressable advertising campaigns for buyers and sellers of TV inventory. For additional information, please visit goaddressable.com and follow us on LinkedIn.